The FutureLab Innovation Master Class

In our work around the world, FutureLab has supported many of the world’s most interesting and innovative companies in nearly every sector of the economy, including high technology, finance, energy, government, consumer goods, and health care.  Who are they?

Wells Fargo, Nike, Airbus, L’Oréal, Kaiser Permanente, France Telecom, NASA, UNICEF, Starbucks, and many more.

We’ve also published some of the most important innovation books of the last decade (Agile Innovation, The Innovation Master Plan, Permanent Innovation, and 4th Generation R&D), and we’ve delivered advanced innovation trainings on every continent (well, except Antarctica).

And now we’re offering to experienced innovation practitioners the opportunity to join a unique one-week advanced program, the Innovation Master Class.

This is a unique opportunity to experience innovation in the world’s most innovative city, and improve your innovation skills with Langdon Morris, Michael Barry, Moses Ma, and Jerome Conlon, recognized worldwide as four of the world’s leading innovation thinkers, teachers, and consultants.

We’ll share detailed case studies of great successes and major failures, discuss the most difficult problems in innovation management, and help you advance your skills.

This is not a program of canned lectures, but a practical and experiential exploration of the most important issues in innovation management for the 21st century.

This is your opportunity to dialog with innovation management peers from around the world and learn from leading experts in the world’s capital of technology innovation.  

Day 1: The Toughest Problems in Innovation  

What causes innovation programs to succeed or fail?  Through a series of fascinating case studies, examine best and worst practices, learn how to spot and avoid the pitfalls, and discover the hidden secrets to innovation success.  In the afternoon we’ll visit some of San Francisco’s leading innovators and gain insight from them about what’s working and not working.

Day 2: The Innovation Master Plan 

Learn the details of the award winning innovation system that’s being used worldwide, and rapidly becoming a global standard.  Prepare your own Innovation Master Plan, complete with a detailed implementation plan and all the elements you need to succeed.  Later in the day, join the San Francisco Discovery Adventure Game and experience the city like an insider.   

Day 3: Design Thinking with Michael Barry at Stanford University 

Spend a fascinating day at Stanford University and tour the legendary d School. Learn the key principles of Design Thinking with Michael Barry, discuss innovation with graduate students, and experience the amazing Stanford campus.

Day 4: Agile Innovation with Moses Ma 

Learn all the secrets of speed and agility from award-winning technologist Moses Ma. Learn how to accelerate progress, identify new innovation opportunities, assess you strengths and weaknesses and develop your own Action Plan for innovation success.

Day 5: Master the Art of Soulful Branding with Jerome Conlon 

What made Nike and Starbucks two of the world’s most admired brands?  Experience detailed case studies on both companies and learn the secrets of Soulful Branding from one of the key executives who worked on advanced branding and innovation topics at both companies. Soulful Branding has been hailed by an amazing list of business leaders as an important breakthrough. 


This is an advanced program for those with significant innovation responsibilities.

This FutureLab workshop offers certification by the International Association of Innovation Professionals (IAOIP), the world's first and only independent innovation certification body. 


Date and Pricing is pending.

Enrollment is very limited at 35 participants; please register ASAP.

To pre-register your interest in the event, just click here:


Or download the workshop brochure HERE.



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Event Date 10-08-2018
Event End Date 10-12-2018
Capacity Unlimited
Individual Price Free
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