If you haven’t seen it yet, Eurovision Song Contest: The Story of Fire Saga is probably the biggest movie in the world right now. It’s #1 on Netflix and the perfect mood elevator for a world in lockdown. It’s been on fire on social networks as well, with fans of the movie posting “reaction videos” of themselves blubbering while watching the grand finale, like this was the musical answer to Christian the lion. Perhaps, in a way, this article is my own way of sharing my joy over this film – by explaining what this film and its concluding song can teach us about true innovation.
But first – SPOILER ALERT – if you haven’t seen the movie, stop here!
Avidya is a Buddhist concept that describes a kind of ignorance that stems from an inability to see the nature of reality. The word “vidya” is the root of our word “video”, and comes from ancient Sanskrit meaning “to see” – hence avidya is “not seeing the reality of things”. (Putting an “a” in front of a word makes it the opposite, like atypical or atonal). I believe that it’s possible that COVID may have a beneficial side effect, to bring humanity into a state of “covidya” – the capacity to more clearly see the reality of things… together.
To understand the big picture, take with me a journey back in time, way back to the Cambrian explosion 500 million years ago… when we were single cells trying to figure out how to evolve into multi-cellular organisms. This particular process of advancing to the next stage of evolution, called coadunation, required learning how to work together. In my forthcoming book, “Coadunation: The Emergence of the Global Brain,” I propose that the very first requirement for the coming coadunation of human consciousness is learning how to see reality clearly collectively.