Innovation guru John Kao proposed in his landmark book Jamming, that brainstorming is like making music – that if you enjoy some natural talent at inventing and combine it with some training and dedicated practice, you can someday become a "concert quality innovator" leading brainstorms that stimulate blissful co-invention, enable deep collaborative thinking, and produce ideas that can literally change the world.

Here’s a common problem.  Disruptive change can be found everywhere in the business world.  There are at least one hundred categories of innovation happening simultaneously within business at any given time.  The most common association we have with business innovation is in the area of product innovation.  But, if you swim upstream into business functions you’ll find innovation happening everywhere.  In production processes, sales, marketing, communications, organization structures, administration, information flow, automation, in-sourcing, out-sourcing, facilities, customer experience, service, account management, supply chains, distribution channels, technology, R&D, user interfaces, sustainability and in company reputations, business strategy and planning to name a few. 

Where do you get new ideas? Many people sit down to brainstorm and then they quickly discover how difficult it is come up with genuinely new, genuinely compelling ideas. In the same setting with the same people, they get the same disappointing results. So how do you break out of this cycle?

MindSpark™ Methodology

There is a creative genius hidden in each one of us, and MindSpark brings it out. In MindSpark workshops we engage your team in a series of carefully structured exercises that will expose an abundance of new ideas and possibilities. It's a new way to empower, train, and execute breakthrough brainstorming.