Here’s a common problem.  Disruptive change can be found everywhere in the business world.  There are at least one hundred categories of innovation happening simultaneously within business at any given time.  The most common association we have with business innovation is in the area of product innovation.  But, if you swim upstream into business functions you’ll find innovation happening everywhere.  In production processes, sales, marketing, communications, organization structures, administration, information flow, automation, in-sourcing, out-sourcing, facilities, customer experience, service, account management, supply chains, distribution channels, technology, R&D, user interfaces, sustainability and in company reputations, business strategy and planning to name a few.