Conventional wisdom in marketing circles says that it takes about two years to turn around or significantly uplevel a national brand in the marketplace. But in the late 1990s, Nike was able to do it in just two quarters… and the approach that was used kept sales growing over 75% a year for five years in a row. And Nike’s stock value rose from $5.00 per share to $35.00 per share largely on the strength of these key changes implemented, thus transforming the way the company perceived the market and its ability to innovate.
- It can transform how you manage and shape your brand
- It can show a way to go deeper into the meaning of your brand
- It can enable real-time brand strength monitoring through a new kind of brand engagement framework
Are you ready to become a leader? The principles and practices of FutureLab have been piloted and proven over many years of development and experimentation, and now they're ready for you.
Read all seven of our innovation strategy white papers.
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This white paper should be compelling to you if you are interested in innovation, innovation software, innovation training, innovation management, product management, technology management, global innovation management, strategic management of innovation, innovation workshops, innovation consulting, branding strategy, strategic marketing, iconic brand.